USE ARROW KEYS OR SWIPE
Mastercard’s Digital Sales Toolkit
Make a Lasting Impact in a Virtual Environment
As we emerge from the pandemic, how will you keep your customers engaged remotely?
Digital experiences are the new standard, but with so many options for customers to choose from, we need to catch and carry their attention through bespoke engagements.
Mastercard has developed a series of virtual capabilities that enable our sales teams to connect with customers.
Digital experiences are the new standard, but we’re all fatigued by Zoom calls and webinars.
Leverage our suite of virtual engagements to make a more meaningful impact.
Virtual Sales Capabilities
RFP Factory
Automated RFP responses, led by RFP team
Sales led via Zoom or in-person
Demos App
By appointment (small group led by MEC team or Sales)
MEC Link
By appointment, led by Product Advancement team
Solution Deep Dive: Cyber & Intelligence Bond Room
Marketed to key clients, led by associated team (CX Accelerators, Labs-as-a-Service, Advisors)
Workshops
Customer registers, non-sales led (Academy, webinars, virtual conferences)
Virtual events
Demonstrate Mastercard products from a consumer’s point of view
01 PRODUCT DEMOS APP
of sales teams found the product demos app extremely helpful in advancing sales conversations.
83
Multiple solutions are integrated into a simulated issuer branded experience, demonstrating how Mastercard products could come to life in an issuer’s mobile app.
Demos are designed to provide a high-level view of each product’s user experience leveraging Mastercard APIs.
“Much faster & better understanding of solutions”
Download the Demos App quick reference guide from the booth area and learn how to use Zoom from your phone to share the app live with clients.
%
“A real value-add to new customers”
“Very easy and practical for online customer meetings”
Showcase Mastercard’s innovation capabilities through interactive content
02 MEC LINK
“Cool is not enough. ‘Functionally cool’ is what we’re looking for. That’s the future of innovation.”
The Mastercard Experience Centers (MECs) demonstrate the power of Mastercard through an exploration of our products, services, and innovation capabilities – all told through augmented storytelling.
MEC Link brings the entire library of Experience Center content to you digitally, accessible anytime and anywhere through multiple formats:
Explore MEC Link now or Book a Hosted Session
Ajay Banga, Executive Chairman of the Board
Remote Hosted Sessions: Schedule a session with your MEC Regional Director to host a curated content experience for your clients.
Mobile Content on Seismic: Access MEC content directly and present to your clients on-the-go.
Virtual Conferences: Include a MEC Link Remote Hosted Session at your next virtual event.
Explore Mastercard’s Suite of Cyber & Intelligence Solutions
03 SOLUTION DEEP DIVE
“Identifying fraudulent or suspicious transactions is a central pillar of Mastercard’s multi-layered security approach.”
The Cyber & Intelligence Bond Room is Mastercard’s spotlight on the future of security. This interactive showcase of cutting-edge technologies and solutions demonstrates how Mastercard is securing the fast-evolving digital ecosystem.
The virtual simulation, let by the product team, features three interactive stations:
Experience it for yourself! Explore the Bond Room now.
Ajay Bhalla, President Cyber & Intelligence Solutions
DigiSec Lab: Investigate the techniques our engineers use against fraudsters and criminals.
Eye in the Sky: Explore detailed insights from our global network in our fight against fraud.
Securing the Future: Take a tour of emerging technologies courtesy of our research partners.
Win more business
04 RFP FACTORY
End to end support with your RFP response
RFP library with 8,000 question and answer pairs
Proposal Coordinator to help manage the entire process
The RFP factory provides:
And eliminates:
Multiple briefing sessions
Tracking RFP status in Excel
Desperately searching for help
Chasing down the most up-to-date content
Emailing people to find RFPs they can share
Combing through the 10K for company details
Compiling responses while the deadline is looming
Worrying whether you can use the information gathered
Learn more by visiting our booth today.
The RFP Factory is a team, tool and process that provides a first draft of your proposal in less than 10 hours and operates at a 91% satisfaction rating.
“The value of saving time, the ability to share comments, and of reducing future work by storing responses. I encourage everyone to use it.”
Mastercard attorney supporting RFPs
Design differentiated digital product and service experiences with your customers
05 CX ACCELERATOR
Our CX Accelerator is a human-centered approach to quickly defining a tangible and actionable vision for a reimagined digital customer experience and accelerate the path to market. We partner with customers focused on deepening their engagement with consumers in a 4-12 week collaboration grounded in their business goals and ambition.
During this period, you will:
Deep dive into the market landscape and consumer with the right qualitative research to identify opportunities for invention or evolution.
Define a new value proposition and future state experience, grounded in moments that matter to your customers.
Prototype and test the vision and desirability with your customers, assess technical feasibility, then adjust as needed.
Craft a strategic narrative including a definition of the MVP, baseline experience metrics, and a roadmap for implementation.
of global customers say the experience a company provides is as important as its products/services.
74
Source: Salesforce, State of the Connected Customer, 2018
Frame
Concept
Prototype
Plan
For more information, please reach out to the CX Team
Collaborate on customized solutions that solve business challenges
06 LABS AS A SERVICE
Labs as a Service (LaaS) delivers fully customized, remote innovation programs designed to address customer pain points and business challenges. By exploring customer opportunities, market trends and leading digital practices, LaaS co-innovates to accelerate product development from concept to commercialization:
Idea generation: From mega-trends to customized idea-sourcing portals and business idea development programs.
of new products fail
80-95
Source: Returning Insight to the Customer, New Products Magazine
Learn more on the Hub about LaaS full suite of offerings
E.g. Digital Safari: A multi-day inspiration program providing a global technology tour of digital best practices.
Product Development: New concept and product development from customer journey mapping to user interface design, rapid prototyping, and technical planning.
E.g. Launchpad: A rapid prototyping 5-day sprint to ideate and design a new digital product.
Commercialization: From user experience testing to live product launches, including product refinement based on customer feedback.
E.g. Piloting: Build and and deploy an MVP product as a near commercial grade solution in market.
Leverage consulting product management
07 ADVISORS CONSULTING
Advisors Consulting develops, manages and optimizes consulting-led solutions that help clients make informed decisions and improve their performances using data-driven recommendations, deep industry expertise and technology.
Products span enterprise-wide topics such as AI strategies and cybersecurity diagnostics to detailed and actionable engagements that help customers improve revenues and cost efficiencies.
Across D&S and Mastercard, Advisors also supports the development of integrated bundles that combine D&S product lines into powerful, structured and unified value propositions.
Curate bespoke customer events
07 MA ACADEMY & CUSTOM EVENTS
Make a lasting impact on your customers through curated experiences created specifically for their business areas of focus and interest.
customers attended Discovery Series sessions in February 2021 alone.
180
Custom Events
Support virtual experiences and events through an interactive website experience, including event details, contacts, speaker modules, and even curated MEC Link content.
Mastercard Academy Discovery Series
Discover our leading-edge technologies and explore how our solutions can help create new sources of value for you and your customers.
Reach out to the Mastercard Experience Center team for more information
Stand out from the crowd with Thought Leadership
08 VIRTUAL CONFERENCES AND WEBINARS
Mastercard offers virtual conferences and events for your clients and prospects. These sessions deliver thought leadership and subject matter experts directly to your audience.
Over
Engage clients with exciting topics like:
Connect with your regional or local Marketing team to learn more.
Open Banking
AI and Cybersecurity
The future of commerce in the age of COVID
Whether you are looking to stay top-of-mind or open a door to a new relationship, Mastercard’s virtual conferences and events can provide you the leverage you need.
clients engaged in 2020 through virtual event experiences.
23,000
Win with Customers Virtually
Inspire your clients through thoughtfully curated virtual engagements that allow you to make a meaningful, lasting connection.
